Getting cited by AI
Field notes on Answer Engine Optimization, E-E-A-T and the work of getting ChatGPT, Perplexity and Google's AI Overviews to recommend your business — not your competitor.
We ran our own audit and scored 40. Here's how we got to 98.
Our AI-visibility tool gave our own website a failing grade — because, like most modern sites, it shipped an empty page to anything that doesn't run JavaScript. Here's every fix, in order, and what each one was worth.
Read the case study → AI visibilityWhy doesn't ChatGPT mention my business? 7 fixable reasons
ChatGPT skips businesses it can't read, verify or quote. The seven most common reasons your business is missing from AI answers, in the order you should check them, each with a concrete fix.
Read the article → AI visibilityHow AI engines choose what to cite (and how to be chosen)
Citations happen in four stages: retrieve, parse, select, trust. What happens at each stage, what you control, and why the citation goes to whoever makes the answer easiest to assemble.
Read the article → AI visibilityGEO vs AEO vs SEO: what actually changes in your work
Three targets, not three disciplines. What stays the same (the plumbing), what changes (quotability over clickability, entities over pages), and how to split your effort between them.
Read the article →